Retailer Basics

Take the time to read through this before deciding whether you'd like to apply. These are the basics about becoming a Boatman Geller Retailer.

We work with retailers that have a passion for paper, gifts, the Boatman Geller brand and owning their own business. We do not accept all applications and after reading and looking through this you'll know whether to proceed to the Retailer Application or go to our Interest Form.

Being in the business for ten years and solely making our money as a wholesaler, has helped us tremendously in understanding retailers. We work and partner with you in your profit. We do not sell personalized product to the consumer through our website or private sales events. We design our own products and stay on top of trends, thus allowing you to know that you are getting something unique, fresh and stylish. Our product line is constantly being updated with new and trendy items, making us a simple one stop shop for any retailer and in turn your clients. We pride ourselves on being a boutique and accessible company through phone, email and social media.

Our president, Greg Geller, reviews each application personally and looks forward to receiving them. We truly hope that you choose to proceed and give your clients the chance to 'Live your Style' with Boatman Geller.

We have two sides of our business - Personalized and Off-The-Shelf.

Personalized

On the personalized side of our business we have 4 offerings - Our Everyday, Letterpress, Holiday and Julie Browning Bova Collections.

Boatman Geller Everyday consists of five separate and distinct collections. The cost of the entire program is $150 for the first year and $115 for the yearly updates thereafter. New retailers are first billed for that amount whenever they start and then again annually every January.

1. Babies & Children Collection
2. Everyday Adult Collection
3. Home & Entertaining Collection
4. Gifts, Desk & Accessories Collection
5. Custom Collection
6. Custom Collection Part 2
7. Cell Phone Cases
8. Belt Buckles

Boatman Geller Letterpress consists of a real sample album. The initial cost of the program is $295 and then a $75 update fee each year there’s an update.

• The Boatman Geller Letterpress Album includes stationery, invitations and announcements for any occasion you can think of

Boatman Geller Holiday consists of two collections in one. The initial cost of the program is $125 and then a $50 update fee each year there’s an update.

• The Boatman Geller Holiday Album includes our photocards, invitations and return address labels
• The Boatman Geller Holiday Home & Gift Collection includes themed lucite trays, ice buckets, napkins, notepads, recipe cards & boxes, plates & platters, wine tags and gift stickers.

Julie Browning Bova Fine Paper & Gifts is our first collection from an outside designer, Julie Browning Bova. Her equestrian fashion style can be seen throughout her designs. The initial cost of the program is $75.

The Julie Browning Bova Collection includes, Lucite trays, ice buckets, notepads, cell phone cases, plates & platters, wine tags, and coasters.

Off-The-Shelf

The off-the-shelf side of our business allows you to offer a small collection of ready-made products from the wonderful Boatman Geller Line. If you are only interested in this side of our business then, the opening order is $250. However, if you begin with the Personalized side of Boatman Geller, then there is no opening order needed, simply a minimum order of $50 each time you fax or email an Off-the-Shelf order. If you use your retailer site to the place the order, you will have no minimums.

Our current Off-The-Shelf Collection includes:

• Notepads
• Foldovers
• Loose Notesheets in Acrylic
• Fabulous Notetotes
• Belts and Buckles (not purchased through Boatman Geller)
• Boatman Geller Soaps